Why Your Travel Website Must be Mobile-first in 2022
The travel and tourism industry, it’s just a huge part of our economy. – Karen Hughes.
So you the one with a travel website, hold a huge responsibility to save the economy. Having said this, let's discuss some points with evidences of why your travel website needs a revamp.
The present scenes show evidences of a massive shift of websites from desktop to mobile and tablet devices.
About 94% of leisure travelers use mobile devices while booking travel and from global jet-setters to weekend road trippers, mobile is leading its way in travel planning.
With this huge percentage to grab, would you leave the opportunity?
Mobile First Indexing: Google prefers websites that are mobile-compatible and moreover the ones that give users the best experience on the go.
A good mobile site should have a responsive design, be easy to navigate and fast loading.
Now, let us tell you what you need to do, don’t worry it's simple...
Make your website mobile-first.
A long run statistics by Google still persists, saying - a visitor leaves the website if it takes more than 3 seconds to load.
So AMP IT UP.
The first impression is the last impression. Website design should not be complex, and make use of advanced content management functionality with the mobile-first website content layouts.
Make it INTERACTIVE.
Follow the thumb rule of per quarter audit of website, which will include technical SEO and reviving of content.
Use CUTTING EDGE WEB TECHNOLOGY.
Apply marketing rules from new travelers to re-targeting the old ones, by engaging them to multiple devices. Becoming a mobile-first website and creating multiple device campaigns will add an edge to the website.
Go the SOCIAL MEDIA WAY.
Visual Stories gives you a no-code solution to adopt a mobile-first design along with lead-edge technologies like AMP and PWA and the futuristic content format called Web Stories.
PWAs combine the user experience of native mobile apps with the reach of the web. Web Stories are a visually engaging and mobile-first content format. So getting a PWA of Web Stories should be your way to go mobile-first.
With Visual Stories you can get a PWA of Web Stories on your own travel website without affecting its existing structure. You can thus provide your users with an immersive, mobile-first experience.